PlayerFits launches real-time golf apparel tracker

PlayerFits has launched a real-time platform designed to identify professional golfers' apparel during tournament broadcasts and link those items directly to retail websites. The service tracks shirts, pants, shoes, hats, gloves, and belts, often cataloging items within 15 minutes of a player appearing on screen.

Currently, the platform monitors nearly 200 tour players and their respective brands across major professional tours and majors. Users can browse by specific player or tournament to find exact products or close alternatives. Founder Tom Dehnel stated the platform was created to provide fans with immediate access to the gear they see on television.