Playgama launches Wrap to convert HTML5 games into standalone websites

Playgama has launched Wrap, a free infrastructure designed to transform HTML5 games into standalone websites. This service allows developers to host games on their own domains, providing them with direct ownership of their traffic, branding, and monetization setups.

Unlike traditional landing pages that merely direct players to external stores, Wrap-enabled sites include integrated player-ready user experiences, in-game purchases, SEO, analytics, and user acquisition tools. The service aims to give developers an additional distribution channel outside of traditional app stores and web gaming portals. By using the open-source Playgama Bridge SDK, developers can manage their own acquisition funnels and monetization strategies.

Playgama founder Dmitry Kachmar noted that the service allows developers to own the player relationship, which is particularly beneficial for those using instant-play platforms. Early adopters of the infrastructure include Hazmob, StoreRider, HG Point, and Tridy Games. The rollout began via the Developer Dashboard on August 21st.