PlayStation 5 launches ‘It Happens on PS5’ campaign

Sony has launched a new marketing campaign for the PlayStation 5 titled ‘It Happens on PS5’. The initiative aims to highlight intense gaming moments and stories that become shared cultural topics among players.

The campaign features several high-profile titles, including Marvel’s Wolverine, Grand Theft Auto VI, God of War: Laufey, and 007 First Light. To support the launch of Marvel’s Wolverine, Sony is planning real-world activations and installations in various countries. These include challenge booths in France, a ‘Berserker Mode’ activation in Australia, and large-scale Sentinel-themed installations in the United Kingdom, Canada, and Spain.