PlayStation 5 sales surge in US ahead of Grand Theft Auto VI launch

Demand for Sony’s PlayStation 5 consoles has increased by 22% in the United States as consumers prepare for the November 19 release of Grand Theft Auto VI. According to data from market research firm Circana, hardware revenue for the platform rose by 43%, driven by higher prices and the popularity of the premium PS5 Pro.

The PS5 Pro, priced at $900, is reportedly sold out or in limited supply at major global retailers such as Amazon and Best Buy. This surge in hardware interest coincides with high anticipation for the game, which has reached an estimated $630 million in pre-orders, with 74% of those purchases occurring on PlayStation 5 systems.

Industry analysts suggest the launch could be transformational for Take-Two Interactive and its subsidiary, Rockstar Games. While the game will launch on PlayStation 5 and Xbox consoles, a PC release is expected later in the year.