Plenia launches new campaign amid shifting consumer food preferences

Plenia, a brand of ham and sausages under Grupo Lala, has launched a new marketing campaign titled “¿Qué comemos hoy?” (What are we eating today?). The campaign, developed with agencies Conciergency and Zurda México, uses humor to connect with families regarding the daily decision of meal selection. The brand evolution aims to address changing consumer habits where nutritional value, such as high protein content and the absence of gluten, artificial colors, or GMOs, is increasingly prioritized alongside flavor.

In a separate consumer context, guidelines for comparing cat food emphasize that brand recognition and ingredient lists alone are insufficient for determining quality. Effective comparison requires evaluating life stage requirements—such as growth for kittens versus maintenance for adults—energy density, technical support, and the specific physical condition of the animal, including activity levels and sterilization status.