Plex and Fandango partner to integrate movie ticketing into streaming

Streaming platform Plex and online movie retailer Fandango have announced a partnership to integrate theatrical ticketing directly into the Plex user experience. In the United States, Plex users can now access Fandango ticketing options on the title pages of movies currently in theaters, allowing them to view showtimes and purchase tickets without leaving the discovery process.

The integration also features direct attribution through the measurement firm Kochava. This component is designed to provide film studios and advertisers with enhanced visibility into how audience engagement and marketing campaigns translate into actual ticket sales.

Plex, which serves over 42 million monthly active users, aims to bridge the gap between digital content discovery and the theatrical experience. Fandango, a leading online ticket seller, provides access to approximately 31,000 screens across the U.S.