Plínio Valério uses social media strategy to win Senate seat in Amazonas

Plínio Valério, a candidate for reelection to the Senate, secured a seat in Amazonas by utilizing a specialized social media strategy. Prior to the election, polls placed Valério in fifth place, but his campaign successfully navigated the state's unique geographic challenges, including vast distances and river-based travel, by focusing on digital engagement.

The campaign avoided political polarization and did not rely on endorsements from major gubernatorial or congressional candidates. Instead, the strategy focused on creating content designed for high attention and retention, specifically timing the increase in digital volume to coincide with the period when voters were deciding on their second Senate vote.