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Plurall launches AI engine Bodhi Tree to finance Colombia's excluded micro‑entrepreneurs
Colombian fintech Plurall has rolled out Bodhi Tree, an artificial‑intelligence‑driven risk‑assessment engine created in‑house after four years of development. The platform analyzes thousands of real‑client variables and alternative data sources – daily cash‑flow, digital‑wallet activity, geolocation coordinates, utility‑payment patterns and other operational signals – to generate a digital‑twin profile of each micro‑entrepreneur.
Bodhi Tree enables autonomous, rapid and high‑precision financing decisions, allowing Plurall to replace the traditional network of street‑level micro‑credit advisors and physical offices nationwide. According to CEO and co‑founder Federico Gómez, the system lowers customer‑acquisition costs while extending safe working‑capital credit to entrepreneurs who lack conventional banking histories.
The AI engine aims to broaden financial inclusion for millions of informal business owners across Colombia by offering secure, data‑driven loan access and avoiding over‑indebtedness.
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- [○ 1 SOURCE] Plurall invested four years in technical development and processed thousands of variables from real customers for Bodhi Tree. elperiodicodeportivo.com.co
- [● 3 SOURCES] Bodhi Tree processes alternative data such as daily cash flow, digital‑wallet usage, geolocation, and utility‑payment patterns to assess creditworthiness. diariodelcauca.com.co · elperiodicodeportivo.com.co · extra.com.co
- [● 3 SOURCES] Plurall developed an AI‑based risk evaluation engine called Bodhi Tree. diariodelcauca.com.co · elperiodicodeportivo.com.co · extra.com.co
- [● 3 SOURCES] The system replaces traditional street‑based micro‑credit advisors and office networks across Colombia. diariodelcauca.com.co · elperiodicodeportivo.com.co · extra.com.co
- [○ 1 SOURCE] Federico Gómez is CEO and co‑founder of Plurall. elperiodicodeportivo.com.co
- [● 3 SOURCES] Bodhi Tree enables autonomous, rapid, high‑precision financing decisions for micro‑entrepreneurs. diariodelcauca.com.co · elperiodicodeportivo.com.co · extra.com.co
- [○ 1 SOURCE] Using Bodhi Tree reduces customer acquisition cost. elperiodicodeportivo.com.co
- [● 3 SOURCES] The engine creates digital twin profiles of entrepreneurs. diariodelcauca.com.co · elperiodicodeportivo.com.co · extra.com.co