Plus Berries announces regenerative farming and variety innovation

Plus Berries has announced several new developments focused on innovation, research, sustainability, and differentiation. A primary announcement is a new partnership with a leading European university regarding regenerative cultivation methods specifically tailored for soft fruit. This collaboration aims to treat soil, plants, and raw materials as a single cohesive system to improve growing conditions and increase plant yields by combining scientific knowledge with field experience.

The company is also expanding its research and development into stone fruit, focusing on the selection and development of proprietary new varieties. This initiative builds on previous successes in seasonal planning, such as the yellow peach. By utilizing different growing regions, such as Huelva and Badajoz, the company aims to extend the harvest season and create more comprehensive seasonal calendars.