PNM and PPI partner to expand market access for ultra-micro customers

PT Permodalan Nasional Madani (PNM) and PT Perusahaan Perdagangan Indonesia (PPI) have signed a Memorandum of Understanding to expand market access and marketing opportunities for PNM's ultra-micro customers.

The collaboration aims to address challenges faced by PNM Mekaar customers, many of whom are women producing processed foods and regional crafts. While these entrepreneurs can produce quality goods, they often lack access to distribution networks, large-scale buyers, and broader market information. Research from Bappenas indicates that 98% of surveyed micro and small businesses in Indonesia still serve only their local surroundings, with only 10% reaching the national market and 4% reaching international markets.

PNM's Operational and Institutional Relations Director, Lalu Dodot Patria Ary, stated that providing capital and production capability is insufficient without the opportunity to reach more buyers. The partnership was formalized at the Indonesia Convention Exhibition (ICE) in BSD City, Tangerang.