Podcast industry marks International Podcast Day with platform updates and media expansions

International Podcast Day has prompted several developments within the podcasting and audio industry. Podcast Movement has made 82 sessions from its NYC event available to watch online for free.

In the technology sector, hosting company Podigee released a redesigned platform featuring audio and video recording, video distribution, and advanced analytics. Additionally, Audiohook has acquired Podscan, an AI-powered podcast monitoring and data platform, with plans to make much of Podscan’s functionality free to the industry.

Major media players are also expanding their audio presence. Netflix is reportedly hiring a new Head of Podcasts, while Vox Media has entered a partnership with the long-running show ‘How I Built This with Guy Raz’ to begin publishing video content. In the UK, research from Radiocentre suggests that shifting advertising spend toward audio can significantly increase campaign ROI and brand trust.