Pokémon celebrates 30th anniversary with Mister Donut collaboration in Japan

To celebrate its 30th anniversary, Pokémon is launching a special campaign with Mister Donut in Japan. The collaboration features themed donuts inspired by various characters, including Pikachu, Alolan Diglett, and Slowpoke.

The first phase of the campaign begins on November 4, 2026, in Japan. Highlights include the 'Pon De Alola Diglett,' a mochi-based donut with chocolate, pastry cream, and a crunchy layer, and a 'Fluffy Pikachu Donut' featuring whipped cream filling and yellow cream flakes.

Slowpoke will be introduced during the second phase of the campaign, scheduled for November 25, 2026. The Slowpoke donut will feature white chocolate and milk-flavored strawberry sugar. Other characters featured in the campaign's visual identity include Squirtle, Charmander, Psyduck, Jigglypuff, Snorlax, Eevee, and Chansey.