Pokémon Center to launch Halloween merchandise line in Japan

The Pokémon Center is launching a new Halloween-themed merchandise line titled ‘Pokémon Magic Hour Illusion!’ in Japan. The collection features artwork of Pikachu, Mahelp, and others participating in a candy-themed party within a forest transformed by the illusions of Zoroark and Zorua.

Available items include pumpkin-shaped mugs and plates, cutlery sets, cake stands, and various plushies featuring characters in Halloween costumes. The lineup also includes acrylic stands with angle-dependent designs, neck warmers, and various accessories.

Merchandise will be available at physical Pokémon Center locations starting September 12, 2026. The Pokémon Center Online will begin sales earlier, on September 10, 2026.