Pokémon GO sees revenue surge during 10th anniversary

Pokémon GO is experiencing a significant resurgence driven by its 10th anniversary celebrations. The game saw a massive spike in player spending in July, reaching $141.5 million—a 229% increase from June. This surge propelled the title from 19th to 5th place in global revenue charts, marking its highest monthly revenue in over four years.

To celebrate the milestone, Niantic has launched a free special research event available to all players until September 6. This event rewards players with a perfect-stat Mewtwo, a Master Ball, 500 Mega Energy, and the unlocked Mega Level 3 for Mega-Mewtwo Y. The initiative follows previous community criticism regarding the exclusivity of certain rewards offered during a recent event in Times Square.