Pokémon TCG 30th Anniversary Set Released, GameStop Prices Reportedly Triple MSRP

The Pokémon Trading Card Game marked its 30th anniversary with the release of a limited‑edition 9‑pack bundle on 16 October 2026. The set, priced at 10,800 JPY in Japan, features full‑art starter‑Pokémon promos from every generation and 18 exclusive booster packs, available only through special online channels and not traditional retail stores.

Social‑media posts have highlighted that U.S. retailer GameStop is listing several items from the anniversary line at prices up to three times the manufacturer’s suggested retail price. Examples include a booster bundle with an MSRP of $26.94 advertised for $79.99 and an elite trainer box with an MSRP of $49.99 shown at $129.99. The alleged pricing has provoked criticism from fans, who may turn to other retailers for the products.

The release and pricing controversy are drawing attention within the collectible‑card community, but the impact remains confined to hobbyists and specialty retailers.