Pokémon TCG celebrates 30th anniversary with new collections and retailer releases

The Pokémon Trading Card Game (TCG) is celebrating its 30th anniversary with several new product releases and promotional offers across major retailers.

In the United States, Target has announced upcoming pre-orders for the 30th-anniversary collection. The release includes various items such as the 30th Celebration Elite Trainer Box, the Knock Out Collection, and special Ex Boxes featuring Sylveon ex or Greninja ex. Target is expected to begin online drops at 3 a.m. EST, with specific products like Pikachu cards scheduled for release in September 2026.

In other markets, the Pokémon TCG First Partner Illustration Collection Series 2 has seen significant discounts on Amazon, with prices dropping by approximately 30% to $41.98. This collection focuses on the Johto, Unova, and Galar generations, featuring randomized rare illustration promo cards of iconic starters like Chikorita, Cyndaquil, and Totodile. Other retailers, including Walmart and TCGplayer, also offer varying price points for these anniversary collections.