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[CULTURE] · Japan, United States · 3 sources

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Pokémon x G‑SHOCK 30th‑Anniversary Watch Released

Casio and the Pokémon franchise have launched a limited‑edition G‑SHOCK watch to celebrate the game's 30th anniversary. The GA‑110PKM‑7A (GA‑110PKM‑7AJR) model, priced at ¥33,000 (about $270), features a band displaying 29 Pokémon from the original Kanto partners to newer species, with the mythical Mew completing a total of 30 creatures. Its design mirrors the original Pokémon Red, Green and Blue color scheme, includes a Poké‑Ball‑shaped dial and a Pikachu‑shaped hand, and retains G‑SHOCK's 200‑meter water resistance.

The watch became available for pre‑order through Casio’s official website, the G‑SHOCK Soho Store, and select authorized retailers worldwide, with a lottery sale in Japan running until noon on July 6. Release is scheduled for July 17. Packaging is shaped like a classic Poké Ball, emphasizing its collector‑item status.