Poland brand promotion faces scrutiny over public fund usage

A controversy has emerged regarding the use of public funds for the promotion of the Polish national brand. Reports suggest that between 520 and 670 million PLN may have been allocated for various promotional actions through institutions such as the Polish Tourism Organization.

On August 6, 2025, the firm Marek Polska Think Tank was established, evolving from the previous entity Konferencje i Kongresy Polska. A 26-page report prepared under a contract signed on June 5, 2025, was presented at a conference at the Leon Koźmiński Academy. The presentation was attended by Deputy Minister of Culture and Sport Piotr Borys and several academics.