Poland rises in global MICE market with nearly 18,600 business events

Poland has strengthened its position in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) market, according to the latest report from the Poland Convention Bureau. In 2025, approximately 18,596 business meetings and events were identified within the surveyed destinations. Corporate and incentive events accounted for nearly 53% of the market, while conferences and congresses represented almost 40%, and trade fairs and exhibitions made up over 7%.

On the international stage, Poland rose to 18th place globally and 11th in Europe in the ICCA Country & City Rankings 2025, hosting 215 international association meetings—an increase of 24 from the previous year. Warsaw led the country with 75 ICCA-compliant meetings, ranking 28th worldwide. Other significant hubs included Krakow with 44 events, Gdansk with 28, and Poznan and Wroclaw with 19 each.

Additionally, Poland improved its standing in the Union of International Associations (UIA) statistics, climbing two positions to 19th place globally. The country hosted 156 meetings of international organizations in 2025, up from 143 in the prior year. The report highlights that the Polish market is supported by a diverse range of cities, including Katowice, Lodz, and Szczecin, providing a competitive advantage through a complementary national offering.