Poland's MSWiA signs 5.42 million PLN deal with TVP

The Polish Ministry of the Interior and Administration (MSWiA) has signed a contract with Telewizja Polska (TVP) worth approximately 5.42 million PLN. The agreement, signed on September 4, covers an 87-day period of sponsored content within the morning programming block, specifically including the program ‘Pytanie na śniadanie’ on TVP2.

The collaboration consists of 16 dedicated broadcasts and seven columns focused on civil defense and public safety. The campaign aims to educate the population on crisis management, including preparedness for blackouts, floods, fires, chemical contamination, cybersecurity, and first aid. This initiative is part of a broader government educational effort involving the ‘Safety Guide’ (Poradnik Bezpieczeństwa).