Polaroid and Pokémon reveal collaborative instant camera collection

Polaroid and Pokémon have announced a collaborative collection featuring special-edition instant cameras and accessories. The lineup includes the Polaroid Go Gen 3 available in Pikachu and Sylveon designs, as well as a Poké Ball-inspired Polaroid Now Gen 3 camera.

The Go Gen 3 models feature a selfie mirror, self-timer, and double exposure modes. The Poké Ball edition of the Polaroid Now Gen 3 includes technical upgrades such as an improved ranging sensor, a better light meter position, and an upgraded two-lens autofocus system.

Pre-orders are currently available through the Polaroid Store and the Pokémon Center in the United States, United Kingdom, and Canada. While accessories are priced from $14.99 and cameras from approximately $99.99, Polaroid has noted that pre-orders are available only while supplies last. The full collection is scheduled for release on October 5, 2026.