Polish brands gain competitiveness against European rivals

A report by SW Research, commissioned by Amica Group, indicates that Polish brands are increasingly competitive with European counterparts. According to the “Made in Poland. Bez kompleksów” report, 83% of Polish consumers consider domestic products to be at least as good as those from other European countries. Furthermore, 62.5% of respondents view Polish brands as superior to foreign competition, with 33.9% stating they are decidedly better.

The perception of quality and reliability varies by age. Older consumers (50+) show higher confidence in domestic brands, with 64.6% rating them as better than foreign competitors, compared to 56.1% of those under 24. Additionally, 62.2% of respondents view the Polish origin of a product as a market advantage in Europe.