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[BUSINESS] · Portugal · 4 sources

started · updated

XTB signs three-year partnership with FC Porto

The investment platform XTB has entered into a three-year partnership with the Portuguese football club FC Porto. Under the agreement, the XTB logo will appear on the sleeves of the men's first team jerseys during national competitions starting from the 2026/2027 season.

Beyond brand visibility, the collaboration aims to promote financial literacy and make investing more accessible to a wider audience. XTB CEO Omar Arnaout stated the partnership will "significantly increase visibility" in key European markets and strengthen ties with football fans. FC Porto President André Villas-Boas noted that the deal connects the club with an internationally recognized organization and will help create relevant experiences for members and fans.

The partnership will also include brand presence on LED perimeter boards, stadium screens, and digital communication content involving players.

Entities

André Villas-Boas · FC Porto · Jakub Kiwior · Jan Bednarek · Omar Arnaout · XTB · XTB S.A. · Zlatan Ibrahimović