Polish business and marketing sector updates

Several developments are occurring within the Polish business and marketing sectors. Katarzyna Meissner has departed from VeloBank, where she served as the managing director of communications and marketing since October 2022. Michał Kirstein, who previously led marketing at Citi Handlowy, has taken over management of the communications and marketing area.

In the cultural and financial intersection, ING Bank Śląski has launched the ‘Nie-Lalka’ project. This initiative, which includes a series of short stories and audiobooks by authors Szczepan Twardoch, Sylwia Chutnik, and Wojciech Chmielarz, serves as a patronage for the new film adaptation of Bolesław Prus’s classic work.

Additionally, 14 Polish advertising works have been shortlisted for the Golden Drum festival. VML Poland and McCann Poland received the highest number of nominations, with VML Poland earning seven nominations for work related to Pekao SA, and McCann Poland receiving five nominations for its work with Mastercard.