Polish Daily Newspapers See Significant Circulation Decline in Q2 2026

Polish newspaper sales fell sharply in the second quarter of 2026. The average circulation of the daily "Fakt" dropped 15.2% to 86,386 copies, while "Super Express" fell 13.7% to 48,864 copies. "Gazeta Wyborcza" saw a 17.9% decline to 22,737 copies, and "Rzeczpospolita" decreased 8.0% to 21,041 copies. Business‑oriented titles also slipped, with "Puls Biznesu" losing 44.2% to 6,796 copies. Overall, the average newspaper circulation fell 14.7% to 31,163 copies.

The sports newspaper "Przegląd Sportowy" bucked the trend, rising 8.7% to 18,171 copies, driven by heightened interest in the football World Cup. Digital subscriptions were not included in these figures; "Gazeta Wyborcza" leads the digital market with roughly 300,000 online subscribers.