Polish entertainment sites see major traffic shifts in June 2026

A Mediapanel analysis of June 2026 traffic shows Se.pl suffered the steepest decline among Polish celebrity portals, dropping 25.9% to 1.28 million real users. Pudelek (Wirtualna Polska) attracted 4.22 million visitors, down 2.1%, while Pomponik (Polsat‑Interia) fell 16.2% to 3.97 million and Plejada (Ringier Axel Springer) slipped 8.4% to 3.65 million. Onet’s show‑biz section recorded 3.06 million users, a 5.2% decrease. In contrast, Świat Gwiazd grew 11.2% to 3.03 million, and O2.pl posted the largest gain, rising 29.6% to 1.68 million.

The report also notes that Virtual Poland ceased Mediapanel auditing at the end of 2024, which it says has led to lower reported figures for its sites since January 2025. Pomponik’s average visit time dropped 13.6%, and the Super Express entertainment section lost 25.9% of its audience.