Polish fitness market sees franchise expansion and new digital platforms

The Polish fitness market is seeing shifts in both service delivery and expansion models. Benefit Systems is launching a franchise model for its Zdrofit brand, offering two distinct formats: Zdrofit Express, a highly automated 300–500 sqm facility, and larger Zdrofit clubs ranging from 800 to 1200 sqm. Both formats are designed to operate 24/7, aiming to accelerate network growth in areas with limited sports infrastructure.

Simultaneously, the BodyVibes application is targeting the individual premium segment rather than traditional employer-provided benefits. Developed by Jakub Witowski and Mateusz Sieńczuk, the platform already partners with 170 studios in Warsaw and Krakow. It offers access to specialized activities such as Pilates, reformer training, Hyrox, and padel, positioning itself as a localized alternative to international competitors like ClassPass by offering prices tailored to the Polish market.