Barbara Mróz‑Gorgoń named Poland’s government envoy for national brand promotion

Barbara Mróz‑Gorgoń Poland brand government envoy national branding Donald Tusk

Prime Minister Donald Tusk announced on 29 July 2026 that Professor Barbara Mróz‑Gorgoń, a professor at the University of Economics in Wrocław and president of the Marka Polska Think Tank, has been appointed Government Plenipotentiary for the promotion of the “Poland Brand”. The new office will merge fragmented promotional activities across ministries into a single programme, develop a national branding strategy and a “Brand Book” of communication and visual standards, and coordinate efforts without requiring additional budget.

The government’s objectives are to raise Poland’s attractiveness for tourism, encourage foreign investors to collaborate with Polish firms (“local content”), and strengthen the country’s image abroad, positioning the brand as a driver of economic growth and international influence.

Entities: Barbara Mróz‑Gorgoń · Brief for Poland · Donald Tusk · Government of Poland · Marka Polska Think Tank · Ministry of Sport and Tourism · Polish government · Tour de Pologne

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 2 SOURCES] The government aims to boost tourism attractiveness, attract foreign investment, and strengthen Poland’s international image through the brand. (multiple articles)
[● 2 SOURCES] The position will coordinate promotional activities across ministries and consolidate dispersed funds into a single programme without additional budget. (multiple articles)
[● 2 SOURCES] The regulation establishing the position was adopted by the Council of Ministers in July 2026. (multiple articles)
[● 3 SOURCES] Barbara Mróz‑Gorgoń was appointed as Government Plenipotentiary for promotion of the Poland Brand. (multiple articles (e.g., dd75db1f‑21e6‑42c2‑90ee‑e49878c60989, aa519693‑3682‑4c77‑bbef‑8f08fd5252cc, ec81b1a2‑f59d‑4acd‑)
[● 2 SOURCES] The role includes developing a national branding strategy and a Brand Book of communication and visual standards. (multiple articles)
[● 2 SOURCES] Barbara Mróz‑Gorgoń is a professor at the University of Economics in Wrocław and president of the Marka Polska Think Tank. (multiple articles)
[● 2 SOURCES] The strategy will promote “local content” by encouraging foreign investors to cooperate with Polish enterprises. (multiple articles)
[● 2 SOURCES] Prime Minister Donald Tusk announced the appointment on 29 July 2026. (multiple articles)