Polish influencers launch new food products in major retail chains

Polish influencers and experts are launching new food products through major retail chains. Actor Maciej Musiał has introduced Gimmie brand creatine gummies to Biedronka stores. The product, produced by BF Group, is designed as a functional snack in three flavors: sour apple, mango, and sour currant. While the gummies provide four daily doses of creatine per 100-gram pack, dietitians have criticized the high sugar content despite the supplement benefits.

In a separate retail development, dietitian and internet creator Dr. Michał Wrzosek has partnered with the Żabka convenience store chain to launch a new graham roll. Priced at 0.99 PLN, the product features a natural composition based on 70 percent graham flour without added sugar or glucose-fructose syrup. Wrzosek stated that the collaboration aims to provide a healthier alternative to typical convenience store snacks, allowing him to influence product quality directly rather than solely criticizing existing options.