Polish IT market July focus on AI, cybersecurity and cloud costs amid broader tech policy shifts

In July, Poland's IT sector is seeing AI move from pilot projects to concrete business use, while cybersecurity is increasingly treated as a core component of all technology initiatives and cloud adoption is accompanied by heightened scrutiny of cost management. Data quality and governance are also highlighted as essential for scaling automation and analytics.

Recent tech‑industry developments include Tidal refusing royalty payments for AI‑generated tracks, Netflix demanding an individual email address for each shared‑account user, and PlayStation announcing the phase‑out of physical game discs. Garmin introduced the Forerunner 70 sport watch, praised for features but criticised for price, while a new Steam Machine sold out quickly in Japan, prompting a wave of dubious reseller listings. Anthropic also relaunched its Fable 5 model after a dispute with U.S. regulators.