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[BUSINESS] · Poland · 3 sources

Polish new‑build apartments attract secondary‑market buyers as ultra‑wealthy investors expand

In Poland, the growing supply of ready‑to‑move‑in new apartments is shifting buyer behaviour. Developers report that buyers who previously targeted the secondary market are increasingly choosing newly finished units for quicker possession, higher energy standards, modern amenities and lower operating costs. The trend is most pronounced in cities such as Łódź, Katowice and Szczecin, where completed‑home shares reach around 20 % of listings, while Warsaw still faces a supply deficit.

At the same time, the country’s ultra‑high‑net‑worth individual (UHNWI) cohort is expanding rapidly. About 3,000 people currently hold assets of at least $30 million, and forecasts expect this number to rise to 4,900 by 2031 – a 63 % increase, rivaling Saudi Arabia. Beyond luxury apartments, Polish UHNWI are channeling funds into commercial real estate, including data centres, private academies, logistics and health‑care facilities, reshaping the market’s investment profile.