Polish singers Skolim and Sanah have expanded their personal brands by selling a range of merchandise. Skolim, known for his concerts and numerous product lines, recently opened a beachfront pension in Międzyzdroje and continues to market perfumes, clothing, accessories and other items. Industry expert Patrycja Brychcy warned that his holiday‑season pricing may be high for the market.
Sanah, another top‑selling vocalist, operates an online shop offering clothing, backpacks, jewellery and other fan items, with prices ranging from 60 zloty for bracelets to over 300 zloty for jackets and dresses. Both artists are capitalising on their popularity to generate additional revenue beyond music sales.
Entities: Poland · Sanah · Skolim