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[BUSINESS] · Poland · 2 sources

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Polish radio market shares show RMF FM leading and VOX FM growing

Recent Radio Track survey data for the May–July 2026 period reveals shifting dynamics in the Polish radio market. RMF FM remains the market leader with a 28.2% share of listening time, maintaining its position from the previous quarter despite a 1% year-on-year decline.

Radio ZET holds the second position with a 14.3% share. While it saw a slight increase of 0.1 percentage points compared to the April–June 2026 period, it experienced a significant year-on-year decrease of 1.4 percentage points.

VOX FM, part of the ZPR Media Group, reported notable growth, reaching a 4.1% market share. This represents a 22% increase compared to the same period last year. The station also recorded the longest average listening time among all national and regional stations, with listeners spending an average of 185 minutes per day with the broadcaster.

Entities

Kantar Polska · RMF FM · Radio ZET · VOX FM · ZPR Media