Polish retailers Zara and Reserved roll out summer sales with steep discounts

Zara opened its 2026 summer sale in Poland, cutting prices on a range of items such as a lemon‑yellow shirt (now 79.90 zł, down from 129 zł), Mediterranean‑style earrings (32.90 zł, down from 55.90 zł), polka‑dot trench coat (169 zł, formerly 259 zł), floral‑print heeled sandals (139 zł, formerly 199 zł), striped shorts (69.90 zł, formerly 109 zł), a palm‑print pouch bag (119 zł, formerly 179 zł), a maxi dress, and a woven colorful hat (59.90 zł, formerly 99.90 zł). The discounts target trend‑driven shoppers ahead of the peak shopping period.

At the same time, Reserved discounted a classic viscose dress by 56%, reducing the price to a fraction of its original cost. The dress is praised for its timeless cut, comfortable fit and summer‑friendly fabric, with added details such as a delicate sleeve ruffle and a subtle belt. Both retailers aim to attract Polish consumers seeking affordable, season‑appropriate fashion as the summer sales season intensifies.