Polish shoppers surge in summer cosmetics and supplement sales

Polish beauty brand Bielenda has launched a summer promotion in which discounts on selected cosmetics reach up to 65%, highlighting sunscreen emulsions, post‑sun care mists and other sun‑related products.

At the same time, data from the e‑commerce platform Allegro show that Polish consumers are increasingly filling their holiday bags with pharmacy‑type items. Sales of collagen, beta‑carotene, vitamins and other dietary supplements grew by 30‑50 % year‑on‑year in the first half of 2026, while the market for dermocosmetic sun‑care products rose over 50 %. Allegro officials noted that shoppers are now preparing for the summer earlier, with peak SPF product purchases in June and July. The combined trend reflects a broader shift toward more health‑focused, preventative summer packing.