Germany and Poland show public concern over AI regulation and trust

Recent studies in Germany and Poland highlight growing public concern regarding artificial intelligence. In Germany, a Forsa survey conducted for the magazine ‘Internationale Politik’ reveals that nearly 90 percent of citizens believe worldwide rules for AI use are important or very important. The survey shows that 70 percent consider such regulations ‘very important,’ with support remaining high across various age groups and educational backgrounds.

In Poland, a report by the marketing agency Tears of Joy indicates that AI-generated advertising is negatively impacting consumer trust, particularly among younger demographics. Following the implementation of the EU AI Act in Poland, 74 percent of consumers can identify AI labeling. However, 73 percent of young Poles aged 18 to 24 report that AI-generated marketing reduces their trust in brands, with 18 percent stating they would avoid purchasing a product if the advertisement was entirely AI-produced.

Additionally, research in Germany suggests a widening trust gap regarding digital content, with 72 percent of respondents expressing less trust in videos than in the past due to the rise of AI-generated or manipulated media.