Political actors intensify field tours and digital campaigning

As official election campaigns approach, political activity in the region is intensifying through both physical grassroots efforts and digital influence operations. In Serbia, the Serbian Progressive Party and the Studentski pokret are actively engaging with citizens across various towns and villages. President Aleksandar Vučić has been conducting tours to meet with local entrepreneurs and citizens, addressing local issues such as infrastructure and subsidies.

Simultaneously, a digital dimension of political engineering is playing a significant role. Experts note an increase in the use of social media bots and coordinated online commentary to shape public perception. These digital tactics aim to create an illusion of widespread support or opposition for specific political figures, targeting undecided voters through exaggerated praise or criticism.