Polymarket secures ATP Tour streaming and prediction market rights

Polymarket, a U.S. prediction‑market platform, has signed an exclusive agreement with Tennis Data Innovations – the joint venture of the ATP Tour and ATP Media – to become the Official Prediction Market Provider for the ATP Tour. The deal gives Polymarket the exclusive right to stream all ATP Tour and ATP Challenger Tour matches, roughly 20,000 events per season, to its U.S. users while they trade related prediction‑market contracts. Sportradar will supply real‑time ATP data and odds to support market settlements. Polymarket President of Sports Business Development Ari Borod said tennis “creates continuous opportunities because expectations evolve in real time,” and the company aims to combine live video, official data and markets in a single product. ATP representative David Lampitt highlighted the partnership as a step toward modernising fan interaction with the sport.