Polytron celebrates 51st anniversary with festival and new product launch

Polytron celebrated its 51st anniversary with the Polytron Fest, held at the Gelora Bung Karno (GBK) South Parking area in Jakarta on September 19–20, 2026. The event featured musical performances by MALIQ & D'Essentials and served as a platform to launch the company’s “Bangga Terus Melangkah” (Proud to Keep Moving) campaign, which aims to appreciate the resilience of the Indonesian people.

During the festivities, Polytron introduced its latest air conditioning line, the Polytron Neuva Pro. This product features Voice Sense technology, allowing for offline voice control without the need for an internet connection. Users can operate the unit using specific verbal commands such as “Hai Polytron” or “Nyalakan AC” (Turn on AC).

Since its founding in Kudus in 1975, Polytron has expanded its ecosystem to include household appliances like ovens, dispensers, and televisions, as well as laptops, monitors, and electric vehicles. The company stated that its growth is driven by a strategy of invention, innovation, and improvement to remain relevant to various generations of Indonesian consumers.