Pompei launches international competition for new brand identity

The municipality of Pompei has launched the ‘Pompei Brand Identity’ project, an international design competition aimed at redefining the city’s global visual and cultural narrative. The initiative seeks to move beyond the city’s exclusive association with its ancient archaeological ruins to include its contemporary identity, including its living community, cultural vitality, and spiritual dimensions.

Mayor Giuseppe Tortora stated that while the city’s name is part of the universal imagination, this notoriety carries a responsibility to represent the modern city as well. The project aims to create an organic communication system that integrates historical memory with modernity, providing a unique voice for institutional communication, cultural promotion, and international presence.