Pontevedra promotes Rías Baixas in Madrid via virtual reality

The Pontevedra Provincial Council has launched a promotional installation in Madrid's Callao Square, using virtual reality to simulate surfing and sailing experiences. The temporary space, which runs until Sunday, October 18, aims to showcase the Rías Baixas region as a premier destination for active tourism to the approximately 340,000 people who pass through the area daily.

Participants in the virtual challenges can compete for high scores to win physical prizes and in-person activities within the province. This initiative coincides with international recognition for the council's audiovisual campaign, ‘A túa meta, o teu destino’. The campaign recently secured third prize in the tourism product category at the Zagreb Tourfilm Festival in Croatia, marking its sixth international award.

Council President Luis López noted that the campaign is currently ranked fourth in the competition for the title of the world's best tourism film, following previous silver awards at festivals in Japan, New York, Africa, and Cannes.