Pop culture trends drive 2026 Halloween costume popularity

Halloween costume trends for 2026 are heavily influenced by major pop culture fandoms, including anime, video games, and music. Retailers such as Target and Spirit Halloween are highlighting specific characters and themes for the upcoming season.

Key trends include K-Pop Demon Hunters, which offers various character options like Rumi, Mira, and Zoey. Other significant fandoms appearing in retail assortments include Pokémon, Toy Story, Super Mario, and Marvel characters. Pokémon specifically shows growth, with Target expanding its selection to 26 different costumes.

Anime remains a strong influence, with Demon Slayer and Chainsaw Man characters noted as popular choices. For those seeking horror-themed options, Spirit Halloween is focusing on recognizable horror legends and its Camp Harbor Lake experience.