POPEYE Web Announces 2025‑2026 Brand Promotion Schedule

POPEYE Web released details of its upcoming promotional calendar covering late 2025 and most of 2026. The schedule includes a KENZO collection tied to the brand’s origins, an adidas "Hyperboost Edge" campaign promoting active wear, and a SEIKO collaboration that produced the "Orange Boy" piece. Additional promotions feature Panasonic’s "Summer Boy" grooming line, a Mountain Hardwear T‑shirt and cap inspired by California’s mountains, and a fragrance edition created by Ginza‑based ZOZOCOSME.

Key dates listed are November 3 2025 for a program transition notice, October 21 2025 for a support‑letter initiative, and a series of July‑August 2026 releases for each brand partnership.