Popeyes launches limited Halloween menu in Poland

Popeyes is launching a limited-time Halloween menu across all its restaurants in Poland, running from October 6 to November 2. The seasonal campaign centers on the new ‘Sweet Heat’ sauce, which follows the global ‘swicy’ food trend by combining the sweetness of forest fruits with a spicy finish.

The menu features several items incorporating the sauce, including the Sweet Heat Sandwich with breaded chicken, Sweet Heat Supreme Fries, and a ‘Sweet Heat Dip N’Drip’. The sauce is also used in desserts, such as the Sweet Heat Shake and Beignets.

The campaign draws inspiration from the brand’s New Orleans roots, referencing Bourbon Street and local folklore. Moving away from the traditional ‘Trick or Treat’ concept, the brand is promoting a ‘Trick and Treat’ theme to represent the combination of sweet and spicy flavors.