Porsche and Livan Auto announce new strategic directions

Porsche has unveiled its strategic roadmap through 2035 under the leadership of new president Michael Leiters. The company aims to prioritize “Value over Volume,” focusing on exclusivity and higher margins. Key objectives include increasing the average selling price of top-tier products by approximately 20% and expanding the Sonderwunsch customization program sixfold. Additionally, Porsche plans to reduce warranty costs by 45% over the medium term and increase its stake in Manthey Racing to 67% to enhance high-performance offerings.

In the budget segment, Livan Auto, a brand under the Geely Auto Group, is introducing the Livan X3 Pro. This compact urban SUV is positioned as an affordable option with a starting price of 16,995 euros. Livan specializes in new energy solutions, specifically battery swapping technology, and holds over 1,000 patents in areas such as battery architecture and replacement stations.