Portugal experiences massive surge in American tourism

Travel patterns for American tourists have shifted significantly over the last decade due to rising arrival numbers, currency fluctuations, and local opposition to overtourism.

Portugal has seen a massive surge in popularity, with the number of American tourists in 2025 reaching nearly five times the levels seen a decade ago. Once a secondary destination often paired with Spanish trips, cities like Lisbon and Porto have transformed into major international hubs with modernized infrastructure and an expanded food scene. Travelers seeking quieter experiences are encouraged to visit regions such as the Algarve or the Azores.

Greece has also experienced changes in its tourism landscape, moving away from the era where travelers could easily find unoccupied accommodations on various islands.