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Portuguese Football Federation faces challenges after Ronaldo departure
The departure of Cristiano Ronaldo from the Portuguese national team has created significant challenges for the Portuguese Football Federation (FPF) under its new president, Pedro Proença. The situation is characterized by a conflict between the player and the institution, which risks devaluing the federation's brand and its economic power.
Analysts suggest that the FPF failed to manage the relationship with Ronaldo, who remains a massive global economic asset. While Proença has promised a “business management model” to reduce the national team's dependency on the player, the current atmosphere of litigation and tension threatens the connection with fans. There is a call for diplomacy to ensure the legendary player's final chapter with the national team does not end in a destructive public conflict.
Entities
Cristiano Ronaldo · Pedro Proença · Portuguese Football Federation