Brazil promotes breastfeeding through Agosto Dourado campaign

During the Agosto Dourado campaign, various health and legal initiatives in Brazil are focusing on the promotion and protection of breastfeeding. Experts and health professionals are working to debunk common myths, such as the idea of ‘weak milk’ or the necessity of stopping breastfeeding upon returning to work. Guidance emphasizes that proper milk storage, the use of high-performance extractors, and maintaining a healthy maternal diet are key to successful lactation.

Legal and social support is also a major focus. Discussions include the rights of working mothers, such as job stability and maternity benefits, as well as specific laws like the Zé Medeiros Law, which allows mothers to breastfeed during public examinations. Additionally, the importance of a support network is highlighted to address both maternal challenges and paternal postpartum depression.

Institutional efforts include seminars for health professionals, community events like ‘Mamaço 2026’, and the operation of human milk banks to support premature infants. While Brazil has seen a significant increase in exclusive breastfeeding rates over recent decades, efforts continue to meet global targets set by the World Health Assembly.