Postpartum Sleep Aids: Sleep Masks and ErgoPouch Cocoon Swaddle

Research shows new mothers lose about 100 minutes of sleep each night in the first year, and fragmented sleep leaves many feeling exhausted even after a full night in bed. A simple sleep mask creates darkness on demand, helping to counteract light signals that keep the brain alert and improving the quality of brief sleep windows that parents can find during the day.

The ErgoPouch Cocoon swaddle bag, promoted by influencer Molly‑Mae Hague, provides an organic‑cotton, adjustable sleeping solution for newborns up to one year. It can be used arms‑in for a traditional swaddle or arms‑out as the startle reflex fades, and comes in multiple sizes, colours, and tog ratings to suit seasonal temperature changes. Both products are marketed as easy‑care, chemical‑free options to support better sleep for parents and babies.