POV Beauty achieves US$1 million in sales during launch

POV Beauty, a skin-prep brand co-founded by industry veteran Ani Hadjinian and beauty influencer Mikayla Nogueira, achieved significant early success following its March 2025 launch. The company reported approximately US$1 million in sales within the first few minutes of its debut.

Ani Hadjinian, who transitioned into the beauty sector from investment banking, previously held roles at The Estée Lauder Companies and worked with brands such as Bobbi Brown. The brand is expanding its presence through retailers like Sephora.